Marketing Leader • Content Creator • Builder

Building marketing programs that drive real growth.

I'm John Wiedenheft, a marketing professional with 15+ years building programs from the ground up — strategy, campaigns, content creation, and the technology that powers it all. From multi-channel campaign execution to major website redesigns, from video production to HubSpot administration, I build things and I run them.

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About

Strategy, execution, and everything in between

I see the full picture and I work in the details. That's not a common combination, but it's the one that matters most in marketing. Strategy without execution is a dream. Execution without strategy is chaos. The real work happens in between.

Strategy matters because it answers the question every team member deserves an answer to: why does my work matter? Clear strategy connects daily execution to organizational goals. It gives people direction, not just tasks. When the strategy is right, the team doesn't just execute — they build.

Execution is about priority. Not doing everything — doing the right things in the right order. Breaking big goals into smaller, time-bound work. Creating feedback loops. Making progress visible. Knowing when to push and when to change course.

Everything in between is where I live. Drawing the everyday connections between strategy and execution. Translating vision into action. Working across functions — briefing a developer, managing a vendor, presenting to leadership, running a creative review — all in the same week. That cross-functional fluency isn't just a soft skill. It's how good marketing actually gets built.

"Great marketing is both creative and systematic — built to inspire and built to scale."
Philosophy on marketing
Capabilities

What I bring to the table

Campaign Execution & Strategy

  • Multi-channel campaign planning and execution
  • Email marketing and nurture program development
  • Account-based and lifecycle marketing coordination
  • A/B testing and performance optimization

Content Creation

  • Multi-format content production (video, email, social)
  • Brand storytelling and messaging
  • Sales enablement assets and documentation
  • Video production and motion graphics

HubSpot & Marketing Technology

  • HubSpot Marketing Hub administration (8+ years, 4x certified)
  • Marketing automation platform migrations and implementations
  • HubSpot-Salesforce integration and data management
  • Technology stack evaluation and vendor management

Lead Management & Analytics

  • Lead lifecycle management and MQL workflow development
  • Campaign attribution and UTM implementation
  • Google Analytics and performance reporting
  • Funnel conversion analysis and ROI measurement

Sales Enablement

  • Email marketing playbooks and sales training programs
  • Campaign best practices documentation
  • Cross-functional sales-marketing alignment
  • Enterprise-scale adoption and rollout

Project & Team Leadership

  • Agile methodology implementation for marketing teams
  • Website redesign project management ($100K+ budgets)
  • Cross-functional stakeholder coordination
  • Capacity planning, sprint management, and team development
Programs Built

Programs built. Results delivered.

Brand & Digital

Enterprise Website Redesign Program

Led two complete website redesigns for GreatAmerica Financial Services — owning scope definition, vendor relationships, cross-functional coordination, and launch. Delivered both projects on time and on budget while evolving the brand's digital presence from a dated, text-heavy site to a modern, customer-focused experience. Each project budget exceeded $100K.

GreatAmerica website before 2019 redesign
2018
Pre-redesign
GreatAmerica website after first redesign
2020
After first redesign
GreatAmerica website after second redesign
2025
After second redesign
Email Marketing

Collections Email Program

Designed and built an automated collections email program in HubSpot to improve recovery of overdue invoices. Combined pre-send data hygiene (removing stale and incorrect contacts via ZoomInfo), automated HubSpot workflows, and systematic A/B testing to maximize deliverability and response rates. The result was a measurable improvement in collection rates while maintaining best-in-class deliverability.

+6%
Improvement in collections rate
97%+
Email deliverability maintained
33%
Stale data removed pre-send
Content Creation

Independent Video Production

Founded and operated an independent video production business from 2015–2019, creating brand and content marketing assets for clients across industries. Work ranged from After Effects animated explainers to conference and event coverage — managing all aspects of production from concept and scripting through final delivery.

Animated Explainer
Motion graphics produced in After Effects
Promo Video
Brand promotional content
Conference Coverage
Event promotional video
Promotional Video
Volunteer program content
Experience

Driving measurable impact through program ownership

Director, Marketing Operations

GreatAmerica Financial Services • Cedar Rapids, IA • 2019 – Present
↓

Building and running GreatAmerica's marketing program — campaigns, technology, content, and infrastructure — for a leading equipment financing company. Responsible for marketing automation, website ownership, campaign execution, data systems, and sales-marketing alignment.

Team Leadership
Agile Transformation
Led a 16-member Marketing department's transformation to Agile, establishing sprint planning, capacity tracking, and cross-functional systems that increased measurable output by 79% in 10 months — enabling coordinated execution of integrated campaigns at scale.
Marketing Intelligence
HubSpot-Salesforce Infrastructure
Built the HubSpot-Salesforce marketing intelligence infrastructure — lead lifecycle management, attribution, and automated routing — giving Sales and leadership reliable visibility into campaign performance and funnel health.
Brand & Digital
Enterprise Website Redesigns
Owned two $100K+ website redesign projects (2019 and 2025), leading scope definition, vendor relationships, and cross-functional coordination to deliver on time and on budget while maintaining brand continuity throughout each transition.
Campaign Execution
Integrated Multi-Channel Campaigns
Executed integrated marketing campaigns across email, paid social, and digital — coordinating with event and content teams to drive consistent messaging and measurable pipeline impact.
Lead Management
Lead Management Infrastructure
Defined and implemented lead management systems in HubSpot — MQL criteria, UTM standards, and automated routing — creating the foundation for sales-marketing alignment and accurate funnel reporting.
Email Marketing
Nurture Programs & Automation
Designed and executed automated nurture programs and email workflows in HubSpot, improving conversion rates by 6% and maintaining 97%+ email deliverability through A/B testing and list management.
HubSpot Marketing Hub Salesforce CRM Jira Google Analytics WordPress ZoomInfo

eMarketing Manager

GreatAmerica Financial Services • Cedar Rapids, IA • 2011 – 2019
↓

Led email marketing, content creation, and marketing automation for GreatAmerica, managing platform implementations and building the digital marketing foundation that the current program is built on.

Platform Ownership
Marketing Automation Migrations
Led two platform migrations — email service provider → Pardot → HubSpot — managing vendor selection, data migration, and zero-downtime transitions that progressively expanded marketing automation and personalization capabilities.
Sales Enablement
Enterprise Sales Training Program
Developed email marketing playbooks and training for 100+ sales representatives, enabling consistent campaign execution across the enterprise and driving adoption of marketing-led content and tools.
Content Creation
Multi-Format Content Program
Created and published regular multi-format content — email, social, and video — for customer audiences, owning production end-to-end from concept through delivery.

Founder & Creative Director

Independent Video Production • Cedar Rapids, IA • 2015 – 2019
↓

Founded and operated an independent video production business serving local and regional clients. Managed all aspects of client relationships, project management, creative direction, and content delivery.

Entrepreneurial Leadership
End-to-End Content Production
Founded and operated an independent video production business, creating brand and content marketing assets — conference coverage, testimonials, animated explainers, and promotional videos — for 40+ client campaigns while building end-to-end project delivery systems.
Let's Connect

Interested in connecting?

I'm always interested in connecting with marketing leaders, mission-driven organizations, and teams building something meaningful. Feel free to reach out.

Email: johnwiedenheft@gmail.com
Location: Cedar Rapids, IA
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