Don’t read this. It doesn’t apply to B2B.

Your competitors hope you keep saying about patterns found in consumer products "but this is B2B… that stuff doesn't apply here."

It's easy to say that certain tactics, strategies, or tools won't work for your business because you're B2B, B2G, or some other acronym. 

It's important to remember, though, that your competitors are more than likely trying to figure out how to make it work for them. And one of your competitors will get it to work for them