There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
Marketing
“6 subject line and preheader perfect pairings” – emma
While there are a never-ending amount of articles like these, it’s always fun and interesting to see where subject lines are heading. Emma shares some fun, and entertaining, examples of recent subject lines.
“Email trends & innovations we should talk about” – Only Influencers
AMAZING roundup of news and thoughts from the Email Innovations Summit. My favorite? “Beautiful UX in email is still too hard.” Definitely a MUST-READ.
“The Wistia Guide to Calls to Action in Video Marketing” – Wistia
Video is more than a pretty moving picture. It’s proven to help move your customers along the sales journey. Make sure you know how to incorporate Calls to Action in your videos with this guide from the video marketing masters Wistia.
“What can brands learn from brutalist web design?” – equator
I love simple. Minimalist. I’ve never heard of Brutalist design until I saw the below article from Vox. Once I started looking into as far as web design goes, it definitely tugs at my digital heart.
See above. The article that turned me onto Brutalist design.
Professional Development
“Shine Theory: Why Powerful Women Make the Greatest Friends” – NYMag, The Cut
Written for women, but good information all around. Don’t be jealous of your successful friends.
“5 Unusual Personal Branding Tips” – Inc.
Almost more of a round-up of personal branding tips. Check out the associated links in the article as well for some further reading.
Fun
“Netflix Studied Your Binge-Watching Habit. That Didn’t Take Long.” – New York Times
We’ve known for a couple years that Netflix and Amazon are using data to create new shows. This article talks about how we consume those shows. What defines a binge?
“The Drive: Numbers don’t lie; new app shows we’re not best drivers” – StarTribune
While I don’t live in Minnesota anymore, I use the app mentioned, EverDrive, to track my driving. It’s automatic, so I don’t have to think about it, and it gamifies safe driving, which is definitely fun!