There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
Email Marketing
“Lessons Learned After The First 12 Months as an Email Marketer” – Only Influencers
An interesting post from a new email marketer. While I agree with most, I do heartedly disagree with Joy’s idea that there’s nothing new in email marketing. Especially when there’s so much new information and happenings on the same site hosting her own post, Only Influencers. However, I will say that early in my email marketing career, I had a similar perspective. It would be interesting for me to put down my thoughts and experiences in email marketing in a new post.
“What the Clinton and Trump Campaigns teach us about deliverability” – Only Influencers
A post about marketing and the presidential campaign that isn’t actually clickbait! Bravo!
While every marketer needs to be concerned and focused on their deliverability, this post dives deep into the nuances of deliverability and its place in the current presidential race. Definitely gets in the weeds a bit, but if deliverability is your scene, this is a post for you!
“Email for President” – Return Path
The basis of the aforementioned Only Influencers post, Return Path looked at major deliverability statistics of the email campaigns of both presidential candidates.
Blogging
“A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)” – Unbounce
We all need breaks every now and then to refresh the creative juices. Unbounce is doing just that — but not just to sit around and slack, but with the goal to make their blog better. Good read.