There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
“How Machine Learning Takes Email Marketing to New Heights” – Only Influencers
Insightful, in-depth reporting on how machine learning (slash AI, or Artificial Intelligence) is already helping email marketers do email better. Kath includes three specific examples of companies using machine learning in the Email Marketing industry.
“Since 1995 — when he set up a company called Cyber Promotions to flood phones with junk faxes and, later, inboxes with junk email — King has lost numerous judgments in civil cases brought not only by Facebook, but also by the Federal Trade Commission, America On-Line and MySpace.”
Amazing that people waste their time for decades trying to spam others.
“DMARC Changes Coming Soon To An Inbox Near You” – MediaPost
“Google and Microsoft will soon be embracing a p=reject DMARC policy, meaning that only Google can send email marketing messages from an @gmail address and only Microsoft can send email marketing messages from its suite of email applications, including Hotmail, outlook, live and MSN email accounts.”
I don’t see this affecting many corporations, as they will already be sending emails from their own domains. Can’t imagine there are too many legitimate marketers sending email from these domains.
“Email Open Rates From The Top 5 Industries” – Winning Email
A simple list of the top industry open rates as of January 2016.
Big update from Salesforce Pardot this week with the release of their Engagement Studio. Unlike their previously released Salesforce Engage that costs $50/user/month, Engagement Studio is a Generally Available release; every customer has access to Engagement Studio. This is a huge win for Pardot customers. I’ve long been a critic of the pricing strategy for Salesforce Engage, but that’s a completely separate topic.
“Engagement Studio for Pardot” – Paul B. Fischer
A good write-up and tour of the new Engagement Studio in Pardot. Thanks Paul!