There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
“…And on the 8th day, God created this partnership.” Amazing news out of The Email Design Conference hosted by email testing company Litmus. Litmus and Microsoft are partnering to make Outlook better for email marketers. You can get a lot more info on the link above, but the gist of the partnership is that we (the email marketers, #emailgeeks) will be able to submit rendering issues to Litmus. Litmus will compile these issues and work with the Outlook team at Microsoft. Amazing.
“Four ways the Microsoft-Litmus partnership may shake up B2B email marketing” – The Marketing Practice
Good future-thought on how the aforementioned partnership could change email marketing.
I’ve been on a deliverability kick lately and this article brings more of that info to the forefront.
“Campaign Monitor Introduces Marketing Automation for Everyone” – Campaign Monitor
Pretty cool introduction from Campaign Monitor. While probably not as big as the Litmus – Microsoft partnership, this is a huge announcement for SMB who can’t afford enterprise-level marketing automation.
If you’re looking for marketing automation for your small business, you might want to see what Campaign Monitor is up to these days.
“Email design at its best at TEDC16” – Nicki Graham
A wonderful follow-up and write-up from Nicki, who attended The Email Design Conference this past week. Nicki goes through some of the presentations/talks at TEDC16 and shares her thoughts on the conference overall.