What these two stories confirm for all of us in social media, and just marketing in general, is that we need to really think through our campaign ideas. Think of each specific tool we're using (Twitter, Facebook, etc) and how our campaign fits into that ecosystem. We also have to remember, as some of these examples show us, that no matter how hard we think through, crap does hit the fan every now and then. Be prepared. Have a contingency plan.
Without further ado, here's your weekly infographic.