There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
“5 Things That Have Changed Since the FixOutlook Project” – Litmus
With the awesome news out of #LitmusLive a couple weeks ago, some email marketers are reticient to celebrate. Those marketers point to previous efforts to repair the horrible rendering in Outlook, such as the FixOutlook.org Project. Chad White from Litmus goes through a few of those concerns and how the environment (and Microsoft) has changed since 2009.
“Lessons learned from Airbnb’s Email Specialist” – Really Good Emails
A look at Airbnb and their email marketing. In the vein of Ways We Work (one of my fave sites) and a great read.
“Why Email Marketing Beats Social Media in Lead Generation, and What You Can Do About It” – StrongSocial
I had a conversation with a co-worker earlier this week about her Google AdWords test campaign to get more blog subscribers. In a two week trial, she’s quadrupled her blog audience and tripled her email subscribers! Email is incredible for reaching your audience, provided you do it right.
“Everything You Wanted to Know About Email CTA Buttons” – Really Good Emails
I passed this article around work this week for the insight provided. It’s amazing how many CTA buttons still say “click here” or “learn more.” Try something new!
“How to Measure Brand Awareness” – Hubspot and Distilled
Researching “brand awareness” for work, and came across this wonderful video from Adria Saracino from Distilled. Adria walks you through the steps to figure out your brand awareness goals and how to measure those goals. I’ve already set up an Excel Spreadsheet based on the information from this video and measuring some of those important metrics!