There are many articles I read on a daily basis for both work and pleasure. Below are some of the most recent ones I’ve read in the last week, along with some commentary about each article.
“5 Quick Tips for Segmenting Your Email List” – Emma
According to eMarketer, 39% of email marketers that practice list segmentation see better open rates, 28% see lower opt-out and unsubscribe rates, and 24% see better email deliverability, increased sales leads, and greater revenue.
Good tips from our friends at Emma.
“Introducing the Form Style Generator for Pardot Forms” – Jenna Molby
Can’t heap enough praise on Ms. Molby for this creation. Great tool for getting those pixel-perfect forms that work with your instance of Salesforce Pardot. Great job, Jenna!
“Email Marketing Is a Double Win for Customer Acquisition, Retention” – eMarketer
According to the data, 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
More evidence that email cannot and will not die, even if we wanted it to.
“7 Things to Know When Marketing to Millennials” – Media Junction
Insight and sass. Perfect for Millennials. *cough* I mean 20-30 year-olds. If you’re already a young person, this is old hat to you. But if you’re a “more seasoned” marketer, you may be wondering how to reach the YouTube/Twitter/Instagram crowd. Good insight on how to approach Millennials in marketing.
“Facebook Live Is About To Feel More Like TV” – FastCoDesign
You’ve seen Facebook Celebrities use it. You’ve heard or seen about the Philando Castile shooting that was recorded using it. And now Facebook Live is getting some changes to attract longer form content, and more branded content. Look out for more people – and brands – using Facebook Live in the future.
“What is Blockchain and what is its impact on marketing?” – Mark Schaefer
One of two articles I read this week on Blockchain’s affect on Marketing. You’ve more than likely read about Bitcoin. Well, my ignorance aside, Blockchain is basically the foundation of Bitcoin; it’s what makes it work. Now folks, this is bleeding edge stuff here, so it’s not probably going to affect your marketing today. But keep your eyes on Blockchain going forward – the future is already here.
“ScreenMagic Template” – I Am John Barker, Jeremy Wick
This is an amazing template, for After Effects and Apple Motion, that makes those videos where you’re recording laptop screens SO. MUCH. BETTER. Check it out if you do any type of screen recording demonstration videos.
“3 Reasons Why Baby Boomers Resent Millennials” – Inc.com
Could this speak any more to me? Spot on insight. I know that I’ve had conversations with Baby Boomers on this topic, specifically the idea of “sacrificing joy in exchange for well-paying work.” What a load of shit. Sorry. Not Sorry.