There’s so many titles for this position these days.

Social Media Manager
Social Media Analyst
Social Media Strategist
Interactive Marketing Manager
and many more!

The question I’ve been asking myself for my first 5 weeks on the job is this:

What can I do to tell the story of my company?

Yes, I’ve been at a disadvantage of not knowing specifics of the leasing industry, or knowing certain financial terms. It’s been an uphill journey these last few weeks learning acronyms, terms, deals, etc. But what’s really important?

The story.

As the newbie, one of my first projects was editing together some testimonial video of dealers that our company works with on a regular basis. By this point, I had been on the job less than a week, but had heard and seen the great work atmosphere, the friendliness of all the employees, and the comraderie among the coworkers. When I started watching these testimonials, however, I heard the dealers speak of the same themes. And that’s when it hit me.

It’s not about the details, it’s about the story.

I didn’t go to school to get a marketing degree, and I certainly didn’t leave school with a business degree. When I went to school, I wanted to tell stories. When I graduated from school, I wanted to tell stories. When I got my first job, I wanted to tell stories. And all that has never changed.

So, what is the quest of the eMarketer? So far, I believe it’s to tell your story, or find the people in your company best suited to tell the story of your company.