I recently came across a great article on ExploreB2B by Susanna Gebauer entitled "7 Ways to Get Content to Work for Your Business". In fact, I've re-read it a few times now to take it all in and here are some of the takeaways I've had from my readings.
Here were Susana's 7 tips:
- Utilize Other Great Content
- Tweet Your Own Content
- Fuel Conversation on Your Published Content
- Use Content to Inspire Discussion on LinkedIn
- Run or Partake in Interviews
- Write an Article About a Person
- Make it Easy for Readers to Access Related Content
I could write a post about each of these tips, but I think Susana's done a great job providing examples. So, go read her tips. Now!
What'd you learn? What I learned is this: dialogue.
Dialogue you say, what are you talking about?
When you look at the theme that ties each of those tips together is about what you're doing as the content creator. Tip 1, Talking with the person who has inspired your content. Tip 2, Engaging your followers with content you've written. Tip 3, Conversation! Tip 4, Discussions! Tip 5, Conversation! Tip 6, Making someone else feel important. Tip 7, Get your readers to find more on the topic.
I'd love to have some dialogue! What do you all think?