Came across this thread the other day. Spot on for anyone designing emails, and a great discussion, with lots of amazing shared resources on creating “bulletproof buttons” for email design.
I thought I would take a moment to write up my thoughts, and share some of those resources as well.
Best Resources for Creating Bulletproof Buttons for Email
Many of the resources this list includes are home-brewed solutions created by email marketers for their own in-house marketing needs. The “SexyButton” created by BluePrint Interactive is no exception. Not only does BluePrint provide the code for “SexyButton,” they also include a writeup of it’s creation, an explanation of the coding, and examples of how the “SexyButton” renders in different email clients.
Pros: Code available for end user. Button renders correctly. in most common email clients.
Cons: Only code based. Need to know HTML to edit button.
Buttons.cm from Campaign Monitor is a very easy tool to choose what options you desire for your button. They’ve included several different examples as well, so you can start from a template and change to what your email design calls for.
Pros: Allows user to change specific parameters of button design. Gives visual example of final button design. Copy HTML code directly from creator.
Cons: If your email template is <table> designed, you’ll need to fix things a bit to make the button work correctly.
A great resource from one of the premiere Pardot expert organizations. Cheshire Impact goes through 5 different button generators, each with their own value-adds. Great resource to check out. Be sure to follow them on Twitter as well!
This is more of a background on bulletproof email buttons, which is a good place to start if you’re looking into the reasons why you should include non-image CTA buttons in your email designs. We can still make our designs “pretty” without being reliant on having an image-based email design!