What these two stories confirm for all of us in social media, and just marketing in general, is that we need to really think through our campaign ideas. Think of each specific tool we're using (Twitter, Facebook, etc) and how our campaign fits into that ecosystem. We also have to remember, as some of these examples show us, that no matter how hard we think through, crap does hit the fan every now and then. Be prepared. Have a contingency plan.
Without further ado, here's your weekly infographic.
I was sitting down to read a book at the end of the evening the other night when it hit me. Literally, I heard the lightbulb turn on above my head. (Oh wait, that was the lamp that was really there!)
What hit me was this: I'm treading water. I feel like I put a lot of effort into this site, the blog, and where does it go? I'm keeping myself afloat, but I'm not getting any closer to shore.
So, I'm writing this post to you, my readers, as a notice of intent to be frank and honest with you in all of my writings. I know that my goals are to help people and small business owners with their marketing. How do I best go about that? How do I know if I'm going down the right path?
The short answer is I don't know the answers. But I promise that we'll figure it out together, and you can read along here.
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Wegmans Food Markets has shut down the Facebook page of their Northborough (Mass.) store, according to the industry news outlet Supermarket News.
In a message posed on the site, Wegmans said it was taking the Facebook page down on Dec. 9 “because our Northborough (Mass.) store is now up and running."
Later, Wegmans posted a response to some of the comments on the site, noting that employees at the store in question "did not feel they had the resources to adequately" monitor their own Facebook page.
I certainly understand the idea that the individual store doesn't have the time or staff to monitor their Facebook page, but in this day and age, that attitude is simply unacceptable. At the time of shutting down the page, the store had nearly 7,500 fans. Here's some items to consider in this situation:
– You built the Facebook page, and now you believe you don't have the resources to run it. In response, you're shutting the page down.
– Now you have negative press. The idea that you don't listen to your customers, shutting down a consumer-friendly page, even if not true, now is spreading through the media and the communities you serve.
– Wegmans should realize that even though this is an individual store's choice, corporate should have recognized the potential to damage (or enhance) the brand of ALL Wegmans stores.
From the sounds of it, Wegmans certainly has its superfans. The only problem is they might have just turned their loudest fans into their loudest opponents.
It's another Infographic Wednesday and this week we have a doozy! A mega-epic infographic from Fast Company on the 36 Rules of Social Media. And while I follow one main rule (Don't be Stupid!), these are definitely some rules to pass around the watercooler (virtual and in real life).